How to Pitch AI Visibility to Your Clients (With Email Templates)

Here’s a stat that should make every agency owner sit up: over 60% of B2B buyers now use ChatGPT, Gemini, or Perplexity at some point during their purchase research. Your clients are spending thousands on Google rankings. But when a prospect asks an AI tool "What's the best project management software for agencies?" or "Which CRM should I use for my startup?"... their brand doesn't show up.

Most of your clients have no idea this is happening. That's a problem for them, and an opportunity for you.

If you're running an SEO or digital marketing agency, AI visibility monitoring is the easiest high-margin service you can add this quarter. You don't need to hire anyone. You don't need to build new processes from scratch. You just need to know how to pitch it.

Let me show you how.

The Problem: Your Clients Are Invisible in AI Search

Traditional SEO still matters. But AI search is a parallel channel now, and it operates on completely different rules. A brand can rank #1 on Google for their main keyword and still get zero mentions when someone asks ChatGPT the same question.

The disconnect is real. And the brands that figure this out first will have a massive advantage, because AI models tend to be sticky with their recommendations. Once ChatGPT starts recommending a competitor, it keeps doing it.

Your clients need to know this. And the agency that tells them first wins the retainer.

Three Pitch Angles That Actually Work

I've talked to dozens of agency owners who've started offering AI visibility services. The ones who close deals fastest all use one of these three angles.

1. The Competitive Gap

This is the most effective pitch for clients in competitive markets. Run a quick AI visibility check on your client AND their top 2-3 competitors. If a competitor is showing up in AI recommendations and your client isn't, you have the most powerful sales slide imaginable.

"Your competitor is already getting recommended by ChatGPT for your main keywords. You're not. Here's how we fix that."

This works because it triggers loss aversion. Nobody wants to be the one falling behind.

2. The Free Audit Hook

Offer a complimentary AI visibility audit as part of your next quarterly review (or as a prospecting tool for new clients). Run the client's brand through ChatGPT, Gemini, and Perplexity for 10-15 relevant queries. Document what comes back. Most clients will be shocked at the results, either because they're completely absent or because the AI is saying something inaccurate about them.

"We ran your brand through AI search as part of our review. Here's what we found. Honestly, there are some gaps we should talk about."

This positions you as proactive and thorough. The service pitch becomes a natural next step.

3. The "Your Brand Story Is Wrong" Wake-Up Call

Sometimes AI tools get the facts wrong. They'll recommend a brand for the wrong use case, cite outdated pricing, or describe features the product doesn't have. When you find inaccuracies in AI answers about a client, that's an immediate conversation starter.

"ChatGPT is telling people your software costs $299/month. Your pricing starts at $49. That's costing you deals right now."

Hard to argue with that one.

Email Templates You Can Copy Today

Here are three templates you can adapt for your own agency. Keep them short. Clients don't read long emails.

Template 1: Existing Client Upsell

Subject: Quick finding from our AI search analysis

Hey [Name],

I was running some research on how AI tools (ChatGPT, Gemini, etc.) recommend brands in your space, and I wanted to flag something.

When I asked ChatGPT "[relevant query]", [competitor] came up as a top recommendation. [Client brand] didn't appear at all.

This is becoming a real channel. Over 60% of B2B buyers are using AI search tools during their research process now.

I'd love to walk you through what we found and share some ideas on how to fix it. Would 15 minutes next week work?

[Your name]

Template 2: New Prospect Outreach

Subject: How ChatGPT talks about [Brand]

Hi [Name],

I've been researching AI visibility for companies in the [industry] space, and I ran [Brand] through a quick audit.

The short version: when people ask AI tools to recommend [category] solutions, [Brand] isn't showing up. [Competitor A] and [Competitor B] are.

We help companies fix this. It's a newer discipline (some call it AEO, or Answer Engine Optimization), and most brands haven't started yet. That's actually good news, because the window to get ahead is still open.

Want me to send over the full audit? No strings attached.

[Your name]

Template 3: Quarterly Review Add-On

Subject: Adding AI visibility to our next review

Hey [Name],

For our upcoming quarterly review, I'd like to add a new section: AI Search Visibility.

We'll cover how [Brand] is being represented across ChatGPT, Gemini, and Perplexity for your key queries, and how that compares to your top competitors.

This is quickly becoming a critical channel alongside organic search. I want to make sure we're tracking it for you.

I'll have everything ready for our [date] call. If you want a preview before then, just let me know.

[Your name]

Packaging the Service With QuerySignal

Here's the practical side. You need a tool to deliver on the promise, and doing this manually doesn't scale past 2-3 clients.

QuerySignal handles the heavy lifting:

• Automated monitoring across ChatGPT, Gemini, and Perplexity for all your client brands

• Competitor tracking so you always have that competitive gap data ready

• Historical trends that show whether your optimization work is moving the needle

• Export-ready data you can drop straight into client reports

Most agencies start with a simple package: monthly AI visibility monitoring plus quarterly optimization recommendations. Charge $500-1,500/month per client depending on scope. Your cost is a fraction of that.

The margins are excellent because the tool does the monitoring. Your team adds the strategic layer on top: interpreting the data, recommending content changes, and tracking improvements.

The play: Start with your top 3 clients. Run the audit. Show them the data. Close the add-on. Then roll it out to the rest of your book.

Start With One Client This Week

You don't need to build a full service line overnight. Pick one client. Run their brand through an AI visibility check. Share what you find in your next call or email.

That's it. The data sells itself.

Want to run your first audit? Start a free trial at querysignal.ai and have results in under 5 minutes. Your clients will thank you for it.